Download All: Measuring Success with PhotoDay’s New Feature

In March 2025, we launched a powerful new “Download All” product that helps photographers effortlessly save time, boost profits, and exceed customer expectations. By offering this new product, your customers can find, purchase, and download all of a subject’s photos in just a couple of clicks, for one simple price.

We were thrilled to launch this highly requested feature in time for a busy spring season, and now, just a few weeks later, the results are streaming in—Download All is a huge success for studios!

The PhotoDay Team is constantly seeking innovative ways to modernize and streamline the process of selling volume photography photos online. In this blog, we’ll dive into how our new Download All feature can instantly boost your sales while exceeding your customers’ expectations. Let’s get started!

Why Offer Digital Downloads?

Whether you’re already selling online with a solution like PhotoDay or you’re still using paper order forms, it’s time to start offering digital downloads. Digital downloads are popular, high-profit products, and our data shows that download sales are drastically on the rise! 

The reasons to offer downloads are endless:

• Meet customer expectations through instant delivery. 
• With zero lab costs, each download sale boosts your overall profit.
• Including downloads can make print packages even more enticing.
• Downloads will enhance your inventory and sales potential.

Keep reading to learn how PhotoDay’s new Download All feature harnesses the flexibility of downloads with the timeless appeal of photo packages.

Powered by FaceFind for an Innovative Solution

What makes our version of this feature the most innovative option out there? PhotoDay’s Download All is quick and simple thanks to FaceFind, our facial recognition technology. 

Unlike other platforms, you don’t have to sort through QR codes or deal with manual matching headaches to offer Download All to your customers. 

With our (still wonderful) Digital Download Bundles feature, customers have to manually select every photo they want to purchase; depending on how many photos you’re delivering of each subject, that can end up being a lot of clicks! 

Now, all you have to do is set the price for the Download All product, then your customers can get every photo of their child as High-Res digital downloads—instantly with just a few clicks!

In group and public galleries, FaceFind locates every image of the selected subject, so customers never miss a moment. In private galleries, every matched photo is already automatically included.

Boost Your Sales with Download All

We had high hopes for this feature release, and now that Download All is out in the wild, we’re happy to report that it’s exceeding expectations!

Studios that adopted Download All and immediately added it to their price sheets are now sharing incredible sales trends.

Download All is going very successfully for us!

‍It has increased our averages about 20%, and we expect that to continue into the next season without implementing any other changes.
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‍We're super happy with it, and parents are finding it very easy to navigate and download.
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— Rose Coleman, Center Stage Photos

‍Download All is the perfect modern product for today’s customers—it combines the instant satisfaction of downloads with the savings of photo packages. 

With image-first online selling, customers can see what they're buying before they make a purchase, and only buy what they love. That means your images should be impressive! It also means that you can offer a wider range of photo options for your customers. 

The potential variations are endless through posing (smiling, serious, full-body, headshot, buddy photos), editing (black and white, vertical crops, horizontal crops), and digital backgrounds (PhotoDay Knockouts are an easy button for extractions). 

Simply put, more high-quality options equal more products purchased, and Download All makes buying them as easy as 1-2-3.

We heard your requests for a less manual way to sell all of a subject’s photos as digital downloads, and we're thrilled to have delivered a new feature that's loved by both photographers and customers! 

Ready to watch your sales soar and have your most successful season yet? Download All is available now, and it’s as simple as clicking a button in your price sheet!

Check out the customer experience, learn more about ideal use cases, and see for yourself why Download All has such an impressively quick adoption rate. 

Create a free PhotoDay account and set up your first job in mere minutes. Want to talk to a PhotoDay expert? Book a 1:1 demo call with our outstanding customer success team. Our support is always complimentary, quick, and tailored to your needs.