As a photographer, you always want to show off your best work and reach new audiences. By using Adobe Express in tandem with your PhotoDay account, you can easily create beautiful slideshows, banners, brochures, and posters that will help promote your business and showcase your work. In this guest blog post courtesy of Adobe Express, we'll take a look at some tips on how to take advantage of this powerful tool.
Adobe Express is an Affordable Alternative to Photoshop
To start, Adobe Express is an excellent alternative to Photoshop for photographers looking for an affordable way to create projects using their photos. Whether you're looking to promote your work online or provide information about the PhotoDay workflow to clients and customers, Adobe Express offers tons of tools that allow you to make a variety of projects in mere minutes. Let's take a look at some examples:
Create a Beautiful Slideshow That Highlights Your Work
Adobe Express makes it easy for photographers to create beautiful slideshows that can be shared when pitching to potential clients and organizations or on social media to excite customers and attract more accounts. With Adobe Express’s slideshow feature, you can choose up to 25 photos —show off those custom composites, impeccable editing, creative lighting, or multiple poses— and add music or voiceover audio for added effect. You can also use features like transitions between images or text overlays to customize the look of your slideshow, allowing you to display a portfolio of your work in just minutes easily.
Design a Professional Banner for LinkedIn
PhotoDay encourages photographers to create and use custom banners for various purposes, including printed instructions for subscribing to a gallery on picture day, personalizing manual marketing flyers, and posting to social media. It’s easy to remember Instagram and Facebook, but don’t forget professional networking platforms like LinkedIn. With Adobe Express’s banner feature, you can effortlessly create professional graphics highlighting the best aspects of your volume photography business. From choosing colors and fonts to adding images or text overlays, creating a banner has never been easier, and it's a great way to show off your work while also giving potential clients a look at your personal style. If you want to learn more about using LinkedIn to book more business, check out PhotoDay Academy’s How to Book New Schools & Increase Sales course.
Make A Beautiful Brochure For Your Photography Business Using Examples Of Your Work In PhotoDay
Another great way to promote yourself as a photographer is by creating a brochure showcasing examples of your customer experience. Consider including screenshots from your PhotoDay galleries to show the user-friendly photo viewing experience, examples of the high-quality and customizable products you offer, and the ease of PhotoDay’s e-commerce shopping cart. With Adobe Express’s brochure feature, you can quickly choose images and create an attractive layout that showcases all the best aspects of your work and picture day experience. You can also add text descriptions or personal messages on each page so potential clients know exactly what services you offer and why they should hire you.
Create A Poster Advertising Your Work On PhotoDay
Whether you're a school photographer, sports photographer, or just want to reach a new market, creating a beautiful poster is a great way to grab attention and fill in potential customers on how they can utilize PhotoDay to access, customize, and order photo products. The process is fast and easy with Adobe Express, so you can have a professional-looking poster in no time at all. Show off your photography and help customers learn more about how to use PhotoDay's features!
Having access to powerful tools like Adobe Express makes it easier than ever for photographers to display their work and reach new audiences by creating stunning visual elements such as slideshows, banners, brochures, and posters. By taking advantage of these features, you can market your work, provide valuable information for parents and organizations, and create buzz around your volume photography business. Take a look around Adobe Express today to learn more about these features and get familiar with the tools available.
Getting started with PhotoDay is free, and you only pay when you sell, so there are no expensive licensing fees or contracts. The setup process is quick and easy, and we’ll even walk you through it with a complimentary one-on-one demo! Sign up for a free account or get in touch today!