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Time-saving.
Money-making.

Game-changing.

The must‑have photography platform that simplifies and grows your business.

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why Photoday

We are dedicated to simplifying your life and equipping your business for success.

We’re not just software—we are a community dedicated to bringing picture day into the hands of today’s parents, influencing and improving creativity, and leveraging technology every step of the way.

Sell More With Ease

Bring picture day directly to customers with mobile-friendly online galleries, modern text marketing, quality products, custom themes, backgrounds, retouching, and more.

Streamline and Save Time

Leave tedious paperwork, manual data entry, lab submissions, and QR codes in the past. Move forward with innovative technology and more free time to do what you love.

Intuitive Matching and Sorting

Our FaceFind technology makes finding, matching, and grouping photos together a breeze. Not to be dramatic, but studios have called it magical and life-changing.

Stay Connected While On‑the‑go

Track orders and sales in real-time with the PhotoDay® Dashboard App and Studio Panel. You no longer have to be tied to a desk or computer screen

Ongoing Revenue

Sell before, during, and after picture day with built-in features like AdvancePay, promotions, email marketing, and automated text reminders.

how it works

The PhotoDay® process streamlines and simplifies picture day from start to finish, so you can spend more time doing what you love.

01

Prep

Set up each job in PhotoDay®’s Studio Panel with customizable price sheets, access, themes, offers, backgrounds, and more.

About the Studio Panel
02

Promote

Communicate with customers clearly and effectively using automated and manual marketing options—including text messages, emails, flyers, posters, and other templates.

Marketing Options
03

Pre-Sell

Lock in sales before picture day with AdvancePay. Customers can purchase AdvancePay credits before picture day to apply to their order after picture day.

About AdvancePay
04

Photograph

With online selling, images are inventory! Capture multiple poses to create more photos that your customers won’t be able to resist. Edit, upload, and you’re done!

About our Capture App
05

Sell

Just hit “publish” to set it and forget it. PhotoDay® automatically lets your customers know their photos are ready to view and periodically reminds them until they order.

About our Gallery options
06

Deliver

When an order is placed, the lab prints and ships it with care. Customers receive a text update and can track their products directly to their doorstep—all while you sit back and relax.

How it works

Game-changing Tools. Endless Possibilities.

Whatever your market and no matter your volume—PhotoDay® has a workflow for you! From schools to sports to dance to events, our users are doing it all.

Galleries

Dive into image-first selling with PhotoDay®’s modern galleries. The 3 versatile gallery types — Private, Group, Public — allow you to control how customers access and view their photos, all while making your work shine with a user-friendly checkout experience.

Learn about our Gallery Types

Capture App

Say goodbye to manual matching, QR codes, and paperwork! The Capture App (iOS, Android) provides a frictionless, contactless workflow for photographers that enables more poses and faster turnaround time. Let FaceFind do the work by automatically matching subject data with professional photos, making your data dynamic and uniquely interactive. The best part? It requires no additional equipment—just download the app to your phone or tablet.

Learn about our Capture App

Dashboard App

We designed the Dashboard App to help you be free. Not just from tethers, paper order forms, and data entry, but also from feeling tied to your desk. With the Dashboard App (iOS, Android) for both your mobile device and watch, you can step away from your computer without disconnecting from your studio—let us tell you when you’ve made a new sale!

Learn about our Dashboard App

Exports

A variety of export options are available to studios using private galleries in PhotoDay®. With a number of filters, formats, and export types (including subject data CSV, yearbook PSPA, and service item CSV), the process is quick, easy, and automated.

Learn about Exports

Auto-Cropping

Looking to achieve consistent head sizing when exporting images for yearbooks and service items? Enter: the auto-crop feature. Auto-crop is a service offered by PhotoDay® to help streamline your export workflow in private galleries. It uses AI (artificial intelligence) to recognize a face in a photo, then crops the image so that all head sizes are the same.

Learn about Auto-Cropping

Customer Storefront

Each gallery type allows you to sell 100% online (no more order forms) with PhotoDay®’s customer storefront. Customers can access their photos and buy packages and products with ease right from their phone or computer. They can then customize themes, text, crops, and more during the checkout process! The best part? As soon as your customers place their order, it’s sent to the lab for fulfillment, leaving you free to focus on what you do best—taking amazing photos.

Browse our sample galleries

FaceFind

FaceFind is PhotoDay®’s facial clustering technology that makes finding, matching, and grouping photos together a breeze. It’s a game-changing tool that is sure to save you countless hours of paperwork and keeping track of who’s who. FaceFind functions as a customer-facing search tool in Group and Public Galleries. In Private Galleries, FaceFind works behind the scenes with the Capture App to help you leave manual data matching in the past.

See the magic of FaceFind

Live Preview

Customers expect to see a preview of their products before purchasing, especially for products like memory mates, buttons, and other various themed items. These previews display any theming options, background choices, photos, text, and crops selected during the customer’s customization process. Live preview offers peace of mind for customers and fewer reprints for labs and studios.

See how Live Preview works

Custom Themes

Sell products branded specifically to the organization you’re photographing with custom memory mate themes. While PhotoDay® provides our own collection of beautiful custom theme options, studios are also able to create and upload their own designs. This is a great addition to woo and wow both customers and organizations alike.

Learn about Custom Themes

Knockouts

Looking for extractions? PhotoDay®’s knockouts service has you covered. We already know image is king when it comes to selling online, and offering a variety of images matters when it comes to keeping consumers happy. You won’t have to pick and choose which poses to knock out and offer to your customers. Let them choose the ones they love, instead!

Read more about Knockouts

Backgrounds

The backgrounds feature enables studios to upload multiple collections of custom backgrounds, allowing customers to mix and match poses and backgrounds for packages and products with a simple swipe and preview. Studios can also upload a combination of JPG images and PNG images to the same gallery. This encourages multipose purchases, higher AOVs, and overall happy, creative customers.

See Backgrounds in action

Retouching

Retouching is a feature that magically softens skin, reduces acne, unwanted blemishes, and more. Studios can add retouching to any price sheet, and it will show up during the checkout process for customers to add on to any or all of the photos in their cart.

Learn about Retouching

AdvancePay

AdvancePay (AP) is PhotoDay®’s answer to traditional pre-pay. Whereas with paper forms, parents would select their photo packages and pay before photos were taken—with AdvancePay, customers can purchase credits before picture day that they can apply to their photo order after picture day. For photographers, this means you can lock in early sales without limiting future sales. For customers, they get to buy in with an AP purchase, sign up for text notifications, and receive an offer specifically for AP purchasers.

Learn about AdvancePay

Text Marketing

PhotoDay®’s smart text marketing is a free, automatic feature using SMS (short message service). All you have to do is instruct your customers on how to opt-in to a gallery by texting their access code to 90738 and/or by clicking “Subscribe” in the gallery. Once opted-in, customers receive various notifications including when the gallery is published, special offers, reminders to order, order confirmation, shipping info, and more!

See how Text Marketing works

Bulk + Drop Shipping

PhotoDay® offers 3 types of shipping options. Drop shipping is a direct-to-door solution and the default shipping option within PhotoDay®. Customer orders are shipped directly to their door once fulfilled by the lab. With direct delivery, customers can enjoy their photos even sooner. We also offer a bulk shipping option for private galleries. Studios can offer free overnight bulk shipping (which ships all orders directly to one chosen address) or let the customer choose how they would like to receive their orders via drop shipping (which ships as fast as they want to their own address).

Read more about our shipping options

…and more!

Interested in getting started with PhotoDay® and our game‑changing photography platform?

Level up your business with our definitive volume photography workflows and sales + marketing methods that will turn heads.

Get Started—It's Free

We work with trusted labs to produce amazing results

Visit PhotoDay.com for more details!
We are dedicated to simplifying your life with volume photography workflows that equip your business for success. Get started for free.
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