Webinars

All PhotoDay webinars are free to attend — all you need to do is click and register!

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Upcoming

Coming Soon

September 14, 2026

How SplitRock Photography Grew 21x in 6 Years

What would it take to grow your photography business to 21 times its current size? Join PhotoDay Ambassador Rocky Thompson of SplitRock Photography for a practical look at how photographers can build a scalable volume photography business—whether you’re starting with a few shoots a year or already feeling the limits of running everything yourself. Rocky will share the strategies that helped SplitRock grow from a one-person operation into a multi-employee studio in just six years. You’ll learn how to replace time-consuming manual processes, create workflows that can support increasing volume, recognize when it’s time to hire, and evolve from working in your business to building a business that can grow beyond you. You’ll also hear the lessons Rocky learned along the way, including what he would do differently and the challenges photographers should prepare for as their studio expands. If you want to book more organizations, operate more efficiently, and build a photography business capable of supporting a full-time team, this webinar will help you identify your next steps.

Coming Soon

September 29, 2026

From Side Hustle to Full-Time Photography Studio

Join PhotoDay Ambassador Donnie Dahlen of Donnie Dahlen Photography as he shares how he grew his business from approximately $20,000 a year to $300,000—allowing him to leave his nursing career and pursue photography full time. Donnie now photographs around 80 organizations each year while remaining actively involved with his wife, six children, and several of his kids’ sports teams. In this webinar, he’ll break down the systems, automation, and streamlined workflows that helped him scale without sacrificing the time and freedom he was working toward. You’ll hear candid lessons from his transition, how he built an efficient high-volume sports photography process, and what he would tell photographers hoping to make the same leap. Whether you’re ready to go full time or simply want to build a more profitable, sustainable studio, Donnie’s experience will give you practical ideas for your next stage of growth.

Many photography studios publish galleries and hope parents buy, but the most successful studios take a more intentional approach.‍By capturing customer opt-ins before picture day, encouraging pre-orders, and using time-limited offers, you can dramatically increase buy rates and average order values—without booking more events.In this webinar, we’ll walk through the proven marketing system volume photographers use to turn more galleries into more orders. You’ll learn how early opt-ins power automated reminders that keep parents engaged throughout the sales cycle, and how tools like AdvancePay credits and digital bundle offers can increase both participation and revenue per customer.