Webinars

All PhotoDay webinars are free to attend — all you need to do is click and register!

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Upcoming

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Coming Soon
September 14, 2026

How SplitRock Photography Grew 21x in 6 Years

What would it take to grow your photography business to 21 times its current size? Join PhotoDay Ambassador Rocky Thompson of SplitRock Photography for a practical look at how photographers can build a scalable volume photography business—whether you’re starting with a few shoots a year or already feeling the limits of running everything yourself. Rocky will share the strategies that helped SplitRock grow from a one-person operation into a multi-employee studio in just six years. You’ll learn how to replace time-consuming manual processes, create workflows that can support increasing volume, recognize when it’s time to hire, and evolve from working in your business to building a business that can grow beyond you. You’ll also hear the lessons Rocky learned along the way, including what he would do differently and the challenges photographers should prepare for as their studio expands. If you want to book more organizations, operate more efficiently, and build a photography business capable of supporting a full-time team, this webinar will help you identify your next steps.
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Coming Soon
September 29, 2026

From Side Hustle to Full-Time Photography Studio

Join PhotoDay Ambassador Donnie Dahlen of Donnie Dahlen Photography as he shares how he grew his business from approximately $20,000 a year to $300,000—allowing him to leave his nursing career and pursue photography full time. Donnie now photographs around 80 organizations each year while remaining actively involved with his wife, six children, and several of his kids’ sports teams. In this webinar, he’ll break down the systems, automation, and streamlined workflows that helped him scale without sacrificing the time and freedom he was working toward. You’ll hear candid lessons from his transition, how he built an efficient high-volume sports photography process, and what he would tell photographers hoping to make the same leap. Whether you’re ready to go full time or simply want to build a more profitable, sustainable studio, Donnie’s experience will give you practical ideas for your next stage of growth.

Past Webinars

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June 28, 2022

Take Photos Your Customers Actually Want: A Fireside Chat with Jay and Justin

Want to get ahead of the competition? Beyond the strategies and jargon, there’s only one core truth: you need to be taking awesome photos. Everything else will fall in place after that. Join Lisa Mallis, Jay Boatwright, and Justin Grafton as they share their tips to take your photography game to the next level.

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June 14, 2022

The PhotoDay Price Sheet Extravaganza!

New to price sheets entirely? Having trouble adapting your catalogue to the online realm? Or do you just want a helpful refresher? No matter why you’re here, let PhotoDay’s Lisa Mallis guide you in creating killer price sheets that make your customers want to buy!

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May 31, 2022

Online Sales Don’t Work…Until They Do. We’ll Show You How.

Not convinced the world of online sales is right for you? Or perhaps you’re struggling to see the numbers you once did with paper forms? Either way, we’re here to help. Join Lisa Mallis as she instructs you how to frame your studio in just the right way to make your online sales soar.

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May 17, 2022

Commencements with PhotoDay

It’s that time of year again! As our soon-to-be graduates prepare to walk across the stage, why not join Lisa Mallis and our PhotoDay Trailblazer Stella Crase as they walk you though the process of capturing this momentous occasion!

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May 5, 2022

PhotoDay for Dance Photographers

Dance photographers won’t want to miss this! Get inspired with Lisa Mallis and Trailblazer Stella Crase as they discuss tips, tricks, and workflow.

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April 12, 2022

PhotoDay: School Sports Edition!

Join Lisa Mallis and Trailblazers Ed and Kathleen Martin as they share their tips for success when it comes to photographing school sports!