Feature Spotlight: Smart Text Marketing

Written by
March 15, 2021

How Text Messaging Works with PhotoDay


PhotoDay uses a short code for all texts

How it works

Get permission and ask customers to opt-in

Gallery Types

Gallery Status

  • Customers will be notified when the gallery is published or updated to AdvancePay
  • Customers are prompted to make a credit purchase and are made aware of any special offers you’ve attached to AdvancePay
  • AdvancePay Expiration – if your gallery has an expiration date set, PhotoDay will remind them a total of 3 times 7 days prior to expiration to use their credits
  • Unused AdvancePay Credits – if there is no expiration date – PhotoDay will remind customers they have a credit to redeem 30, 60, and 90 days past publish date of that gallery
  • Customers are notified photos are ready to view and purchase instantly when published
  • Customers are reminded via SMS again on days 3, 5, 7, 14, and 30 – or until they make a purchase (then the texts stop!)
  • AdvancePay purchasers are the only customers who receive reminders the gallery is expiring at this time
  • If a customer opts into an expired gallery – they will be prompted to contact their photographer.

But wait - there’s more!

Once a customer places an order – They get another series of messages:

And once the lab ships their order:

Implement one of our strategies with our Custom SMS feature!

Try PhotoDay today with no strings attached.

It's TOTALLY free & easy to set up.

Sign up to get the party started!