Creating Attractive Event Photography Packages

Planning how to sell your event photography services can be tricky. You want your clients to feel like they’re getting exactly what they need without being overwhelmed by choices or hidden costs. At the same time, you need your packages to reflect the time, effort, and creativity you’ll bring to their event. Building a photography package for events doesn’t have to be complicated, but it does need to feel thoughtful and flexible.

A good event photography package stands out when it speaks clearly to your client. Whether you're shooting a wedding or a casual family party, your package should make them feel confident they’re hiring someone who’s got it handled. It’s also your chance to show all the value you offer without having to explain every detail during every inquiry. A strong package layout does the talking for you—one that’s simple, well-priced, and clearly structured for different types of events and client needs.

Understand Your Audience

Not every event calls for the same kind of coverage, so it helps to think about who you’re creating packages for. A wedding client won’t have the same expectations as someone planning a birthday party or a company hosting a fundraiser. That’s why a one-size-fits-all approach doesn’t really work. Taking time to understand the type of event helps you better plan your package options and pricing.

Here are a few examples of event types that often pull in different photography needs:

• Weddings: Clients usually want a mix of staged couple and group photos, quiet candid moments, speeches, décor details, and full-day coverage.
• Birthday parties or family events: These are more casual, usually shorter, and focus more on candid photos of reactions, games, and decorations.
• Corporate events: These often involve headshots, speakers, interaction photos, and general coverage that shows brand presence and sponsors.

Before you put a package together, ask a few guiding questions:

1. What type of event will it be?
2. How many hours of coverage do they expect?
3. Are there specific shots or moments they want?
4. What’s the vibe—formal, fun, or somewhere in between?
5. How do they plan to use the photos?

Sending out a short form, scheduling a quick intro call, or including these types of questions in your booking process can help you gather this info up front. Once you know what your client cares about, it’s easier to build a package around their priorities instead of guessing what works.

Components of an Event Photography Package

Once you understand the event type and what matters most to each client, the next step is deciding what goes in your photography package. The contents should feel complete, but not overloaded. You want to strike the right balance between what’s included and how flexible the package can be if someone wants to add more.

A basic event photography package will usually include:

• A set number of hours of coverage
• A minimum number of edited photos
• Delivery via digital gallery
• Standard post-processing of images

From there, you can offer upgrades like:

• Additional hours
• Prints or photo books
• On-site photo booths
• Custom USB drives or keepsake boxes
• Fast-track delivery

You might also offer multiple package levels that help clients see the difference in value. A good way to do this is with three tiers:

1. Basic: Covers the event with limited hours and fewer processed images.
2. Mid-Level: Adds coverage, more photos, and maybe an extra item like a small print order.
3. Deluxe: Full-day coverage, all edited images, prints or a book, and anything else included in the mid-tier.

Each level should be clear and not overly technical. Labeling them with simple names like Basic, Classic, and Complete can help avoid confusion and make the offer feel more approachable.

Don't forget to design your packages with flexibility. Clients appreciate it when you're able to tweak an option to better fit their needs, even if it's just one extra hour or a few additional shots. Keeping the structure clean, while still being open to adjustments, makes the booking process feel smoother for everyone.

Pricing Your Packages

Setting the right price for your event photography packages can feel like walking a tightrope. Charge too low, and you may not cover the time and effort you put in. Go too high, and you risk losing interest from potential clients. The sweet spot is where your price reflects the value you offer while still being reasonable for your target audience.

One way to organize pricing is by building a tiered structure. This gives people options to choose from based on their budget and needs. Starting with a basic option keeps it accessible, while still making room for higher-end packages that add more value. Here’s a simple example of what those tiers might look like:

• Basic: A 2-hour session, a set number of edited digital photos, standard image delivery.
• Standard: Adds an extra hour, more images, plus one print item or faster turnaround.
• Premium: Full or half-day coverage, more editing, a custom-designed photo album, and hand-delivered prints.

Everyone loves to know what they’re getting. That’s why it’s important to write out exactly what’s included in each package and present it in a clean, easy-to-scan format. Most clients won’t read through long descriptions—they want bullet points and clear differences between each level.

You’ll also want to explain your process and fees clearly. Include any additional charges for travel, rush delivery, or extra hours. Keeping everything upfront helps avoid confusion later. If a client wants to shift something, having a solid pricing foundation makes it easier to adjust.

Think about offering seasonal pricing bundles. For example, you might create back-to-school or holiday-specific packages with a limited availability time frame. This can help attract clients who prefer to book around certain dates and gives you a chance to plan your calendar better.

Marketing Your Packages

Once you’ve got your event photography packages built and priced, the next step is getting the word out. A great package doesn’t mean much if clients don’t know it exists or can’t find the information easily. That’s why smart, simple marketing makes a big difference.

A few practical ways to start promoting your event packages:

• Build a dedicated page or section on your website that lays out each package clearly, including pricing and sample images.
• Use visual previews like grid layouts, sliders, or PDF downloads so clients can easily compare packages.
• Share past event photos on platforms like Instagram, Facebook, and X with short stories about what was included.
• Post seasonal offers—like limited-time discounts or themed photo shoots—to drive short-term interest.
• Pin stories or highlights that walk through your package layers and explain the kind of events each one is best for.

Marketing shouldn't be a guessing game. Keep the focus on the problems your packages solve—clear timelines, professional delivery, easy access to finished photos, and a great client experience. The more relatable and straightforward your content is, the better it performs. If you have satisfied clients, ask if they’re open to sharing their gallery or a few kind words on your page. Seeing a recent event backed by real photos helps inspire confidence more than a wordy description can.

Even small additions like a PDF with FAQs, or a pinned post that explains what you offer, can help cut down the time you spend answering the same questions. It keeps the buyer journey moving even while you’re out shooting or editing.

You're Not Just Selling Photos—You're Selling Peace of Mind

A well-designed photography package doesn’t just tell a client what they get—it shows them what they can expect from working with you. It helps create trust before the contract is even signed. When your packages match what they care about, you’ve already done half the job.

The goal isn’t just to fill your calendar. It’s to build something that works for both you and your clients. Something easy to understand, flexible enough to adapt, and strong enough to show the value you bring. When clients know they’re in good hands, they come back, and they tell others, too. That’s where real growth lives.

Let your event shine with a photography package for events that’s custom-crafted to fit your vision and needs. PhotoDay® makes it easy to capture every unforgettable moment with options that match your style and schedule.