Webinars

All PhotoDay webinars are free to attend — all you need to do is click and register!

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Upcoming

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September 14, 2026

How SplitRock Photography Grew 21x in 6 Years

What would it take to grow your photography business to 21 times its current size? Join PhotoDay Ambassador Rocky Thompson of SplitRock Photography for a practical look at how photographers can build a scalable volume photography business—whether you’re starting with a few shoots a year or already feeling the limits of running everything yourself. Rocky will share the strategies that helped SplitRock grow from a one-person operation into a multi-employee studio in just six years. You’ll learn how to replace time-consuming manual processes, create workflows that can support increasing volume, recognize when it’s time to hire, and evolve from working in your business to building a business that can grow beyond you. You’ll also hear the lessons Rocky learned along the way, including what he would do differently and the challenges photographers should prepare for as their studio expands. If you want to book more organizations, operate more efficiently, and build a photography business capable of supporting a full-time team, this webinar will help you identify your next steps.
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Coming Soon
September 29, 2026

From Side Hustle to Full-Time Photography Studio

Join PhotoDay Ambassador Donnie Dahlen of Donnie Dahlen Photography as he shares how he grew his business from approximately $20,000 a year to $300,000—allowing him to leave his nursing career and pursue photography full time. Donnie now photographs around 80 organizations each year while remaining actively involved with his wife, six children, and several of his kids’ sports teams. In this webinar, he’ll break down the systems, automation, and streamlined workflows that helped him scale without sacrificing the time and freedom he was working toward. You’ll hear candid lessons from his transition, how he built an efficient high-volume sports photography process, and what he would tell photographers hoping to make the same leap. Whether you’re ready to go full time or simply want to build a more profitable, sustainable studio, Donnie’s experience will give you practical ideas for your next stage of growth.

Past Webinars

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June 11, 2024

PhotoDay Checkpoint: An Inside Look with the Product Team

They’ve mainly been behind the scenes, but our Product Team is the heart and soul of what makes PhotoDay…well, PhotoDay. And they’ve been hard at work developing ways to make the platform even more indispensable to your workflow. Join Wayne Thompson (Sr. Product Manager) as he discusses PhotoDay’s recent developments and feature releases and explains how they can help you have a successful fall season for school portraits, dance studios, sports teams, and any other jobs that may come your way. Be sure to catch it live to join the discussion and maybe even get a hint at what’s to come!

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May 28, 2024

Elevate Your Online Marketing with PhotoDay

Ready to level up your volume photography marketing and watch your sales climb? Stevie Williams (Customer Success Manager) will teach you the keys to online marketing success—and how to apply them! You’ll learn... ✅ Effective customer communication ✅ Marketing through text, email, and social media ✅ Using AdvancePay ✅ Offering enticing packages ✅ And much more! If you’re looking for a winning strategy and practical ways to implement PhotoDay’s wide range of tools and features, this webinar is for you!

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December 12, 2023

Insider Tips with Carinna Boatwright

Get the inside scoop from PhotoDay pro, Carinna Boatwright of smaX Photography! In this webinar, Carinna and Lisa Mallis (SVP & Co-Founder of PhotoDay) will dive into insightful topics such as building brand trust within your local community, leveraging PhotoDay’s tools and workflows, getting customer opt-ins, boosting sales with AdvancePay, and more. Whether you’re a seasoned user, brand new to the platform, or just interested in learning more about PhotoDay—this webinar is for you!

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November 28, 2023

LVL Up Your Next School Picture Day

Join PhotoDay SVP & Co-Founder Lisa Mallis and LVL Up Co-Founder Mario Muñoz for our next special live event! Save precious time (and headaches!) as they go over how to set up and use PhotoDay for your next school job. Being a PhotoDay user himself, Mario will share his experience using our platform and introduce you to their innovative single-light studio system designed to maximize efficiency without sacrificing quality. Get ready to learn all about how PhotoDay and LVL Up can take your volume photography business to the next level!

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November 14, 2023

Exploring the World of Private Galleries & Capture

Ready to dive into the magical world of Private Galleries and Capture? In this webinar, Brian Derenski will walk you through everything you need to prepare for your next picture day. Learn about PhotoDay’s frictionless workflow, including setting up a private gallery job, importing subject data, using the Capture app, effortlessly syncing reference photos, publishing, and utilizing the exports feature.

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November 6, 2023

PhotoDay Unframed: Studio Tour with Rose Coleman

Next up on PhotoDay Unframed: a studio tour with Rose Coleman of Center Stage Photos! With over 20 years of experience in the industry, Rose and Tim Coleman focus on cheer and dance portraits in Oklahoma and beyond. Rose will give us a walkthrough of her unique studio on their home property of 12 acres. They converted a barn space for horses into an impressive 2,400 sq. ft. studio with an office loft, dressing rooms, and more. Join us for a full tour of her studio space as Rose shares insightful advice, the highlights of their setup, and the challenges and rewards. See you on November 6th at 2 pm EST!