From Pro Athletes to Volume Photography: A Sports Photographer’s Journey with PhotoDay

Aired on

Coming Soon

June 23, 2026

Learn how to make the leap into volume photography the right way. Two experienced photographers cover the real differences, common mistakes, and workflow strategies that drive efficiency, growth, and a better client experience.

What happens when an elite sports photographer steps into the world of volume photography?

‍

Join photographers Matthew Coughlin and Cane Sampson for a candid conversation about Matthew’s transition from photographing some of the world’s top athletes to building a modern volume photography business — and how Cane helped show him what was possible with the right workflows, systems, and approach.

‍

In this educational session, we’ll cover:

The biggest differences between traditional sports photography and volume photography
The mindset shift required to move from individual athlete shoots to high-volume workflows
Common mistakes photographers make when entering the volume space
Workflow strategies that improve efficiency, organization, and customer experience
How PhotoDay helped simplify operations and support scalable growth
Practical advice for photographers looking to book more jobs and grow sustainably

‍

You’ll hear real-world lessons learned from both sides of the industry, actionable takeaways you can apply to your own business, and an inside look at how modern sports photographers are evolving beyond traditional shoots.

‍

Attendees will also learn more about the upcoming Level Up Workshop for photographers looking to dive deeper into these strategies and workflows.

Other webinars

View all

Webinar cover image for From Side Hustle to Full-Time Photography Studio

Coming Soon

Aired on

September 29, 2026

From Side Hustle to Full-Time Photography Studio

Join PhotoDay Ambassador Donnie Dahlen of Donnie Dahlen Photography as he shares how he grew his business from approximately $20,000 a year to $300,000—allowing him to leave his nursing career and pursue photography full time. Donnie now photographs around 80 organizations each year while remaining actively involved with his wife, six children, and several of his kids’ sports teams. In this webinar, he’ll break down the systems, automation, and streamlined workflows that helped him scale without sacrificing the time and freedom he was working toward. You’ll hear candid lessons from his transition, how he built an efficient high-volume sports photography process, and what he would tell photographers hoping to make the same leap. Whether you’re ready to go full time or simply want to build a more profitable, sustainable studio, Donnie’s experience will give you practical ideas for your next stage of growth.

Coming Soon

Aired on

September 14, 2026

How SplitRock Photography Grew 21x in 6 Years

What would it take to grow your photography business to 21 times its current size? Join PhotoDay Ambassador Rocky Thompson of SplitRock Photography for a practical look at how photographers can build a scalable volume photography business—whether you’re starting with a few shoots a year or already feeling the limits of running everything yourself. Rocky will share the strategies that helped SplitRock grow from a one-person operation into a multi-employee studio in just six years. You’ll learn how to replace time-consuming manual processes, create workflows that can support increasing volume, recognize when it’s time to hire, and evolve from working in your business to building a business that can grow beyond you. You’ll also hear the lessons Rocky learned along the way, including what he would do differently and the challenges photographers should prepare for as their studio expands. If you want to book more organizations, operate more efficiently, and build a photography business capable of supporting a full-time team, this webinar will help you identify your next steps.

View all