Visit us at Booth #401 in the vendor room Thursday through Saturday to meet the team and play our photography trivia game for a chance to win big prizes!
From live demos to sessions with PhotoDay® Trailblazers and Users, we have plenty of ways for you to learn more about our workflow solution and how it’s changed the lives of countless photographers.
Refuel with PhotoDay®
Wednesday, January 25 11:30 AM – 1:00 PM The Napa Room
SPAC Pre-Con attendees can join us for lunch and receive a Starbucks gift card for a coffee or tea on us ☕️ We can't wait to meet you and introduce you to PhotoDay®!
PhotoDay® Live Demo
Saturday, January 28 10:00 AM – 12:30 PM The Huntington Room
Join PhotoDay®’s own Customer Success champions Stevie Williams and Alexa Simoes for a live, collaborative demo of the PhotoDay® platform—and see what our technology can do for you! Here, you’ll learn more about PhotoDay®, our existing features, as well as exciting new developments. You bring the questions, and we’ll provide the answers!
Learn all about:
The 3 Gallery Types (and how to use them!)
Text + Email Campaigns
Play our photography trivia for a chance to win big prizes!
During the conference, we are also hosting virtual trivia! Test your photography knowledge for a chance to win a brand new light kit or a gift card. Visit our booth to play!
Don't miss our PhotoDay Trailblazers and Users at SPAC!
Innovators, game-changers, movers, shakers… trailblazers. Come learn from the photographers who have embraced new technology and workflow to bring picture day directly into the hands of today's parents.
Robin & Jennifer Janson
Sock Monkey Photography
SPAC University: Schools 101
Wednesday, January 25 11:00 AM – 1:30 PM The Napa Room
This class is the perfect opportunity for all levels of experienced photographers who are considering adding a new revenue stream to their business. Join us as we discuss how to start, build, and maintain a successful volume business in schools but know all of these techniques can and should be applied for sports, dance, preschools, and onsite printing event photography.
You’ll learn what marketing and sales techniques work
Discover that you DON’T need to mimic what your national competitors are doing including dealing with proposals
How to request and work with school data
Tried and true workflow methods during a school sessionLearn basic lighting and posing techniques
Why it is so important to build a long lasting relationship with a lab
Create and price your packages
The list could go on and on but you get the idea… right???
See why they were recently featured in Time Magazine for their hard work and success as volume photographers.
This class is thoughtfully designed for new or skilled photographers looking to add school photography as another successful revenue stream. So stop fearing the unknown, quit questioning yourself and get out there and find success!
On Site Photography
Best Methods of Expediting Workflow and Increasing Sales Opportunities
Thursday, January 26 10:30 AM – 12:00 PM Sonoma C
This program will review workflow capture processes and post processing methods to help studios expand their business, increase sales, and improve profits. Various ideas will be discussed on how to expand products available online to increase sales. Photography discussion will be focused on using extraction and background compositing for individual and groups to increase bottom line using an online sales platform. Conclusion reviews on how to create videos using portrait images and video clips to use as a sales tool to acquire new business.
Center Stage Photos
Female Group Posing
Friday, January 27 8:30 AM – 9:30 AM Sonoma C & D
This is a fundamentals class on how to build better team photos and buddy shots with people of all shapes and sizes! We will also be showing how technology paired with great posing will give your clients the best ordering experience after the fact. COME LEARN!
Body Shapes & Sizes: Learn the A, B, C’s of sizes and learn how to build the best team photos from the floor up.
Being Fast: This is volume which means you need to delivery and work with people on a very fast schedule, even working alone.
Technology With Groups: Come see the magic!
Brian Derenski Photography
Pricing, Marketing and Promotion Strategies for Online Sales
Saturday, January 28 9:00 AM – 10:00 AM Sonoma B
Pricing and promotions are not just a “throw it at the wall and see what sticks” process. I’ll be sharing proven pricing strategies and promotional tactics to drive your sales averages higher in your online galleries. You will learn the psychology of pricing, and how to create packages and discounts that drive average order values up. I’ll show you how to use tools like charm pricing, and the center stage effect to influence consumer behavior, and package design that leads your customer to spend more. Don’t just throw a paper form online and hope for the best, set yourself up for larger online gallery sales with a targeted strategy.
Connect with us in the Whova app and scan our passport QR code to collect your stamps when you visit us!
Interested in getting started with PhotoDay® and our game‑changing photography platform?
Level up your business with our definitive volume photography workflows and sales + marketing methods that will turn heads.